Goodnight Desdemona (Good Morning Juliet) Free Essay Example, 2750 words

But the play Goodnight Desdemona (Good morning Juliet) does a good job in advocating the feminist approach which complies with the staunch belief of Marx regarding women’s liberation. The three feminist heroines of the play are the symbols of feminism which represent this theory. Anne-Marie McDonald has shown in her play women having switched gender roles, females having strong characters and having complete independence from men. While the Shakespearean tragedies portrayed the women who were generally victims to the men’s actions, the present play successfully enables female characters to take roles which were considered masculine. During the play, Juliet takes a dominating role and tries to seduce Constance. She no longer cries in the love for Romeo and uses the lines of Romeo, â€Å"But soft! What light through yonder window breaks? It is the east and Constance the Sun! † to win the heart of Constance. She gets weary of her husband on her wedding night and says â€Å"love’s first keen edge grows dull with use and craves another grinding† and is in search for a new love during the feast of her wedding night. We will write a custom essay sample on Goodnight Desdemona (Good Morning Juliet) or any topic specifically for you Only $17.96 $11.86/pageorder now After meeting Constance she mistakes her for a boy and says â€Å"Hail, Roman Cupid that hath heard my cries, and sent Greek Eros to benight mine eyes! †. Juliet is shown to be determined to win Constance’s heart. Given her character in the Shakespearean play, being very innocently mature and sensitive, she would have killed herself on Constance’s rejection but she did not. Although the classic Juliet had been young, the love she had for Romeo was pure and true and she in the end had killed herself. Her character as we can see has taken a sweeping turn and her boldness is commendable. She no longer assumes the role of the depressed Juliet who kills herself. This is how a woman is portrayed to have strength. The other heroin, Desdemona is also portrayed as a brave and strong woman. Lady Constance comments on Desdemona by saying â€Å"Desdemona, I thought you were different; I thought you were my friend. I worshipped you. But you are just like Othello-gullible and violent. † Desdemona participates in the war and returns with holding a bloody hea d of a man saying â€Å"Behold what I have plucked off the beach! † She reflects traits of masculinity within her and also attempts to kill Constance herself, without anyone’s help. She was frequently seen to be involved in sword fighting which is often associated with being masculine. At one instance she also expresses that â€Å"My sole regret—that heaven had not made me such a man. † The original classic Desdemona has been altered by McDonald who could serve to Constance as a role model who is in the process of rediscovering herself and rediscovering her courage, following the setbacks she received that Constance’s love interest Claude Night announced his engagement and also took up a coveted post at the Oxford University.

College Education Should Not Be Free - 879 Words

I argue that college education should not be free. While the cost of entering college for further study is really huge, many argue that college education should be free to prove everyone a chance to get a bright future especially for the poor, and some also wonder that going to college means going to success, they blame their failures to lacing of college educations . I disagree with these ideas and I insist college education should not be free because in the end, someone will pay salaries of professors, books, maintenance of campuses, whoever the one is, these costs can not be avoid. In addition, making college free would decrease the number of workers who do labor jobs and the number of people who tend to be occupied in mental works will increase, which might make these kinds of job more competitive. It is not feasible to make college education really free. Nothing in life is free. If people are not going to pay their college tuitions, then there must be someone else will be forced to. Colleges need money to hire qualified professors to give lectures, buy books for students, hire workers to build buildings. Every single thing needs money, if students who are going to study in college don’t pay their tuitions, it might be government, to afford these costs. Where dose government get money from? Taxpayers. It means if students don’t pay their college tuitions, then taxpayers are going to pay for them. I think it is unfair and even cruel. For those students who pay theirShow MoreRelatedShould College Education Be Free?1266 Words   |  6 PagesThe Proposal: Should College Education be Free There are people who are in our nation right now that can t afford to go to college and gain the education they need to succeed. People have a deep conviction about this controversy. This issue has lead to the debate should the first two years of a college education be free. If college was free for the student the yes, it comes to the taxpayers to come up with the money. There should be rules and regulations in place and should be maintained byRead MoreCollege Education Should Be Free933 Words   |  4 Pageshave to attend a higher education school. In most cities, there are institutes that can get a person to accommodate a degree. These institutes are community college and technology centers. These institutes offer degrees for less money, which makes it affordable for anybody to attend who wants to. Recently, Obama stated that he is trying to make community college free for a student s to have the option to get a college education (Paquette). College education should be free fo r anybody who wants toRead MoreCollege Education : Should Be Free1749 Words   |  7 PagesA College Education: Should be free In the United States of America, College education should be universal and free for all students. According to the department of education, the statics show that at least $60,000 graduate college student will be in debt after coming out of college, and if these college graduate attended an Ivy League even more will increase up to up ward of $100,000 in more debt even before these students get their first job. For these young college graduates,Read MoreShould Free State College Education?1491 Words   |  6 Pagesconcerning the possibility of free state college tuition. Since Barack Obama first mentioned the idea in 2015, conflicts of interest have arisen surrounding the debate. Many people think that free state college education would enable more Americans to receive and then use an education at a higher level than in years past. Other argue that there will be many disadvantages to free state college education that would far outweigh the benefits. Providing free state college education to all American citizensRead MoreCollege Education Should Be Free For All1787 Words   |  8 PagesAbner Gelin Brittany Roberts ENC1102 05 November 2015 College education should be free for all in America Education is the engine that drives a society. There was a time when a high school diploma was enough to secure a well-paying job. These days are all gone as more and more employers require a post-secondary education to even be considered for a basic employment. Competition for employment use to be limited to the local market, but with the advance of technology, American workers have to competeRead MoreCommunity College Education Should Not Be Tuition Free998 Words   |  4 PagesCommunity College Education Should Not Be Tuition Free Every year, millions of students graduate from high school and consider studying in community college. The main reason for them to choose community colleges over four-year universities is the affordable tuition, or they have undecided majors for their careers. Unfortunately, an academic article published in 2014 â€Å"How to Help College Students Graduate,† Kirp demonstrated, â€Å"American students are enrolling college in record numbers, but they areRead MoreShould College Free For Those Individuals Seeking A College Education?1526 Words   |  7 Pagesmillion people. One solution that has been proposed is to make college free for those individuals seeking a college education and to forgive existing student debt. Burrnie sanders, a current polition, said â€Å"We live in a highly competitive global economy. If our economy is to be strong, we need the best educated work force in the world. That will not happen if every year hundreds of thousands of bright young people c annot afford to go to college and if millions more leave school deeply in debt.† At firstRead MoreShould College Education And Universities Have Free Education For High Graduates?863 Words   |  4 Pages Should college education and universities have free education for high graduates? Tuition should be free at colleges and universities for high school graduates because it allow graduates to have better employment opportunities, help graduate’s be debt free and help citizens that cannot afford to go to college the opportunity to go and have a better chance at life. By students going to college and obtaining a college degree open doors for graduates to earn a higher salaryRead MoreHigher Education At State Colleges And Universities Should Be Free For All American Citizens1689 Words   |  7 PagesHigher education at state colleges and universities should be free for all American citizens. American citizens who attend State Colleges and Universities at no cost, will not solved all of the nation’s problems that we face today, but maybe a good start. Supplying our citizens with free higher education is one of the best investments that our nation can make; these students will become the next generation of leaders, engineers, doctors, intellects, musicians and artists. They will be equipped withRead MoreTuition Free Public College Education1677 Words   |  7 PagesAnd Education for All: Tuition-Free Public College Education Everyone has the right to an education and education should be as accessible as possible to fulfill this need. Without an education, people are rendered powerless. Education gives people the power to go wherever and do whatever they want in life. This is especially true for higher education and a college degree is needed now more than ever. In the United States, in order to get ahead in a career or go up the social ladder, one needs a

Marketing Campaign Free Essays

The mission statement of L’Oreal has been taken into account. L’Oreal is a cosmetics and personal care product manufacturing company. It is a famous world renowned brand which is truly global in its operations as well as the target market. We will write a custom essay sample on Marketing Campaign or any similar topic only for you Order Now The company L’Oreal has established its one liner mission statement to be ‘The right to be beautiful, day after day’ (‘L’Oreal’s Company Overview – Our Mission’, 2007). The full mission statement is provided in the appendix. The mission statement for L’Oreal depicts that it is a market oriented mission statement. The statement provides the companies long term aim to be successful in providing personal care and cosmetic products to its target market on a continuous basis in order to make them look and be beautiful the orientation of the statement is focused towards the customers or the target market as the mission statement itself is written in such a manner that is seems like the ultimate mission of its target market. Marketing on the other hand is process by which the needs of the customers are identified and fulfilled through the provision of a product or a service. According to Phillip Kotler making is the process whereby the individuals get their needs and wants through the process of creating and trading products and values with other parties. The core concepts of marketing include the following: Target markets and segmentation: Segmentation is the process by which the market is divided into smaller market segments. Then the company may chose to target certain market segments. These segments are called target markets Needs, wants and demands: The needs are the absolute necessities required by the market. The wants are what they would wish to have while demands are the products and services for which they are willing and able to pay money or conduct trade. The marketing campaign essentially targets the needs, wants and fulfills the demands of the market. Product offering: Product offering is the composition of product and service provided by the company to the consumers/ target market in order to fulfill the needs, wants and demands put forward by them. Value and satisfaction: value and satisfaction are the elements that are achieved by the target from the consumption of the products/ services provided to them as a result of their demand. Exchange and transaction: this pertains to the transfer of goods and services for other material like money or similar value entities like a trade in product or service. Usually the company indulges in a transaction with the customer whereby it receives money for providing the product and or the service. Marketing channels: The marketing channels are the different channels through which the business interacts with the target market and provides the products and service to the consumer. These channels are used to reach out to the target markets and to promote and market the products and service to them Supply chain: Supply chain is the series of processes and entities which provide the product and service to the target market. The supply chain is essentially a component of the value chain through which value reaches the customers. Marketing channels form part of the supply chain. Competition: Competition includes all those parties who are providing the same or similar products to the same target market. Marketing environment: the marketing environment is the company culture and the working environment in the business which is focused towards the marketing principle while being customer and client oriented. References 1.(2007), L’Oreal’s Company Overview – Our Mission, L’Oreal’s Official Website, retrieved on October 18, 2007 from http://www.loreal.com/_en/_ww/index.aspx?direct1=00001direct2=00001/00002direct3=00001/00002/00001 2.(2007), Mission Statement, Business Resource Software Inc, retrieved on October 18, 2007 from http://www.businessplans.org/Mission.html 3.Marketing of Educational Institutes, Programs and Services – Core Concepts of Marketing, Technical Teachers’ Training Institute, retrieved on October 18, 2007 from http://66.102.9.104/search?q=cache:tdJMQq9YQ78J:www.hindustanstudies.com/files/coreconcepts.pdf+core+concepts+of+marketinghl=enct=clnkcd=1gl=pk    How to cite Marketing Campaign, Essay examples Marketing Campaign Free Essays Nicole Abeyta Marketing Project Professor Liz Thomas-Hensley Marketing in the 21st Century February 11, 2013 Abeyta 1 Executive Summary: Stephanie Abeyta is an up and coming cosmetologist, she loves art and she expresses it through a variety of creative techniques. Stephanie wants to create trendy looks through hair, makeup, and nail design that will meet the needs of all her customers. Mission: Evolve infinitely in peace, beauty, and Happiness Vision: †¢ Build a mass clientele base †¢Create Art †¢Meet the needs of clients Promoting a variety of beauty techniques †¢Linking with the business community of fashion, weddings and formal events †¢ Promoting stylish trends †¢Anticipating trends in the fashion world †¢Advancing lifelong relationships †¢Respecting the diversity of clients Abeyta 2 Goals: Stephanie’s goal as a cosmetologist is to create beauty, and create magic. We will write a custom essay sample on Marketing Campaign or any similar topic only for you Order Now Stephanie wants the world to be a happier, beautiful place!! At times she would like to be living in L. A. as Chelsea Handlers personal makeup artist, or doing hair and makeup for fashion shows. She would also love to own her own salon, maybe design a small clothing line and own a boutique connected to the salon. She would like to have a successful business where her friends and family can work with her, and help her run it. There are many paths that Stephanie would like to take to build her career. The clearest vision she has for herself is to live a happy, inspired life. Stephanie is an artist, and people are her canvas. Giving a beautiful new haircut, a dazzling new color, or something outrageous for a high fashion photo shoot is how she creates art. This art she creates is beautiful, and spread worldwide by others just like her. She wants to spread beauty and therefore make people happy. History: It started with a braid, a french braid or a cornrow. Blue eye shadow and pink blush, oh yeah, it started at a young age. Paint brushes, water color, sketch pads, oh yeah, it started at a young age. Art wasn’t something she became interested in; it was something that ran through her veins. She was born to create are. She explored many artistic avenues; drawing, painting, nail art, writing, make-up, but it always came back to beauty. Why not create art with hair and makeup? Stephanie tried to major in psychology, English, media, but it wasn’t until she took her tour at Paul Mitchell the School that she knew that’s where she belonged. She felt at home, and at that point she knew cosmetology was something she was born to do! Abeyta 3 Services Provided: Hair: †¢Color †¢Cutting †¢Styling †¢Texture (Perms Relaxers) Nails: †¢Manicures †¢Pedicures †¢Silk Wraps †¢Acrylic †¢Nail Design (Free Hand) Spa: †¢Facials †¢Waxing Makeup: * Makeup Application Abeyta 4 Competitors: †¢Fellow Students †¢Working Professionals (Cosmetologists) Demographics: †¢General Public †¢Fashion Industry †¢People in Formal Events Current Presence in the Market: Currently there is not a strong presence of Stephanie Abeyta’s individual entity of cosmetology in the social media market. Currently Stephanie is working on a professional Facebook page showcasing the work she has done thus far. Also Stephanie is working on tutorials for nails and makeup techniques to post on YouTube. SWOT Analysis Strengths: †¢Plenty of room to grow †¢Special niche with makeup and nails †¢Creative Abeyta 5 Weaknesses: †¢No social media †¢No time for social media Current clients don’t have knowledge about services †¢Basic knowledge of social media Opportunities: †¢Exponential amount of room to grow †¢Stronger interactive presence †¢Stronger physical presence †¢Promotion of self †¢Promotion of creativity †¢Brand Building †¢Client Building Threats: †¢Fellow Student s †¢Working Professionals (Cosmetologists) Abeyta 6 How Stephanie Abeyta’s individual entity of cosmetology’s social media strategy fits into her overall marketing strategy: Stephanie is well aware that having a social media strategy is detrimental to her overall marketing strategy. Having a strong presence in the social media market, she will have knowledge gained and the view of benefits of utilizing interactive marketing techniques to promote her brand to exciting levels of high rates of returns on investment. Utilizing these interactive marketing techniques successfully will bring high volume of clientele, creating art and evolve infinitely in peace, beauty and happiness. Ultimately reaching the goals of the marketing strategy set forth for her individual entity as a Cosmetologist. Interview: Stephanie Abeyta, cosmetologist, was generous enough to provide time and valuable insight on the multiplicities and complexities that promote the utilization of interactive marketing within her individual entity. Overall logistics is the driving and controlling entity to where Stephanie establishes her plan of action of whether or not to design and construct a social media presence or not. The interview with Stephanie Abeyta was quite beneficial on the direction of where and how social media will be implemented with her individual entity. Following is a transcript of the interview I had with Stephanie Abeyta. Abeyta 7 What are your thoughts on social media and its role in Cosmetology? â€Å"I believe it plays a big role in cosmetology because hair, makeup, and nail photos are all shared on pintrest, Facebook and other social media platforms. Sharing photos is a great way to get my creative work showcased†. Do you believe having a strong presence in the social media market will help gain clientele? â€Å"Yes, I believe more people will see what my capabilities are in regards to hair, nails, and makeup. The more people see my work the better chance of hem becoming potential clients†. What is social media to you and your individual entity? â€Å"Social media means exposure of my art and my brand. I believe this will ultimately lead to my goal of building a clientele base†. How does social media work, in recruiting clientele? â€Å"People will share my work on all social media platforms and hopefully that will bring potential clients in. if I get clients to like my work they will spread the word to their friends and family†. Abeyta 8 What kind of presence does your individual entity have in the social media market right now? As of right now, I have no forms of social media up, but I am currently working on a professional Facebook that will showcase the work I have done thus far. I am also working on tutorials that will teach interested individuals how to get certain looks with hair, nails, and makeup and I will be posting these tutorials on YouTube†. Identification of the â€Å"Why, How, and What’s behind the product or service. Why? – Stephanie Abeyta’s individual entity as of right now does not have a strong presence in the social media market. With our marketing strategy objectives we would like to build brand awareness and build clientele for Stephanie’s individual entity. We would also like to build a strong presence in the social media market. This will generate an increase in clientele base as well as an increase of awareness of Stephanie’s brand. How? – In order to build brand awareness, clientele and a strong presence in the social media market we will use many strategies incorporating a wide array of social media tools to promote and inform current and future clients. Our marketing strategy tools, includes the use of all social media platforms such as Facebook, Twitter, YouTube and a personal website for Stephanie Abeyta. We plan to reach out to current and future clients by making it an interactive platform for all to use. Abeyta 9 What? – Using all social media platforms, we intend to strengthen the overall brand of Stephanie Abeyta’s individual entity of cosmetology and emerge into the social media market with a special niche that will give this entity the competitive advantage over all other competitors. Identification of Marketing Objectives: Marketing Objectives: †¢Build brand awareness of individual entity †¢Build a strong presence in the social media market †¢Increase volume of clientele base Metrics for Success: †¢Facebook views and followers †¢Twitter followers †¢YouTube views and followers †¢Views of personal website †¢Increase of clientele (by # visits) Abeyta 10 In order to see how successful our marketing objectives are in this advertising campaign to build brand awareness and clientele of Stephanie’s individual entity we will use Facebook, Twitter and YouTube views, likes, and followers. We intend to have a least 1,000 followers, likes and views the first year of this campaign to deem our advertising campaign as successful. We will also look at the percentages of visits in the salon, retention and the number of clients who return and compare to the beginning months of this campaign to see if our ROI in this advertising campaign is successful. With using all these metrics for success we hope to achieve a qualitative brand experience that is informing to current and future clients about all services and products Stephanie has to offer. In the current marketing environment that is surrounded by social media, Facebook, Twitter and YouTube, are the new ways of reaching out to clients. Our social media campaign is not only used to approach clients, but to create a buzz and engagement for current and potential clients. Facebook- Facebook is the most popular social media method as of today. This would be our primary method of reaching out to our target market because so many people are already familiar with this site. Stephanie’s individual entity will utilize Facebook’s timeline to generate client involvement. Clients will be chosen t random and appear as the timeline photo as style of the week. Facebook will also be used to showcase the capabilities of what Stephanie can do as hair, makeup and nails. We will also encourage clients to check in on Facebook so it will show up on their news feed and their friends will start to recognize Stephanie’s creative work. Abeyta 11 An example of a Facebook post : â€Å"Check out new spring trends for hair, nails, makeup every Wednesday!!! † Twitter- This form of social networking is not the largest or the favorite; however, it is growing and has opportunity. The hash tag is an easy way for people to talk about the same subject. Stephanie will use this hash tag and connect with individuals who enjoy great deals at a salon. The clients that view this hash tag will be introduced to deals and coupons to use with their visit to the salon. An example of a Tweet would be: â€Å"Two for one special cut and color all week staring February 6th-14th. Bring promotional code FEB13 to salon!!! #ValentineDeal#Stephanie Abeyta YouTube- A social networking site that is informative and entertaining. Stephanie will use YouTube as a platform to create tutorials that will teach interested individuals how to get certain looks from hair, nails, and makeup that are trending. First tutorial on updos coming soon! The knowledge gained and experience established throughout building this advertising campaign has been beneficial for both me and Stephanie. It is evident that interactive marketing techniques utilized in various industries can catapult promotion of brands and services to exciting levels of high rates on returns on investment. The denial of social media on industries can be a detriment in substance of competitiveness with rivals and prospects. How to cite Marketing Campaign, Papers

Global Business Strategy for Etihad Airways and Emirates Airlines

Question: Discuss about theGlobal Business Strategy for Etihad Airways and Emirates Airlines. Answer: Introduction In the contemporary scenario of competitive business markets, a majority of the organizations are moving across the national borders to seek better business opportunities and profitable markets. Therefore, implications of global business strategies are aligned with the operational practices of the organization to facilitate the proposed objective of becoming a multinational unit (Peng, 2016). Considering this relation, the following report is undertaken to crucially analyze the global business strategy of Etihad and Emirates. The literature of this report will discuss various strategic issues of the international alliances along with their recommendations. Overview of Global Business Strategy The term Global Business Strategy can be defined as a strategic guide for any business organization for globalization. In the modern world of ruthless competition, organizations do not wish to confine their profit by borders of the nation. Therefore, global business strategy planning is incorporated to enhance business practices by trading in the worldwide market. The policies of global business strategy assist various factors such as the extent of market presence, development of necessary global presence, optimal location and competitive advantage of the business (Rugman Verbeke, 2017). In the simple context, this term describes a major segment of business studies due to its association in promoting and developing the business practices in international marketplaces. The attributes of this implementation contribute to the overall revenue and profit consideration of the business ventures. Organizations having a global business strategy are highly centralized in nature as they require firm regulations over product and pricing strategies in the overall international market (Motohashi, 2015). Overview about the Business Ventures of Etihad Airways and Emirates Airlines Business ventures of both Etihad Airways as well Emirates Airlines are relatively associated to the same domain of airways. Even more, both the companies are based in Dubai, UAE. Out of the two, Emirates Airlines is the largest airline company in UAE as well as the Middle East followed by Etihad. It has a parental association with The Emirates Group and also owned by the government of Dubai's Investment Corporation of Dubai. Every week, Emirates Airlines operates around 3600 flights from Dubai 140 countries of 81 countries (O'Connell Bueno, 2016). On another end, Etihad Airways is the second-largest airline based in UAE and also a flag-carrier in the following fragment. It was stared in the year 2003 from its head office established in the Khalifa City, Abu Dhabi, near Abu Dhabi International Airport. With the fleet size of approximately 116 flights, the airline operates around 1000 flights every week for passengers as well as cargo destinations in 6 continents of the world (O'Connell Bueno, 2016). Critical Evaluation of Global Business Strategies of Etihad Airways and Emirates Airlines Considering the strategy of Etihad, it can be conferred that the product of the company is highly appealing. Being one of the market leaders in the air transportation, the company has targeted all the three main classes and two subclasses equally. Along with this, the establishment of offices all around the world in various locations also helped the company in enhancing the accessibility factor for the customers (Farouk, Cherian Shaaban, 2017). However, in contrary, the business strategy of Emirates is rather different from this. The most imperative strategy is their fleet size, which comprises approximately 127 aircrafts such as Boeing 777-200, Boeing 777-300ER and Airbus A340-500. Along with this, in order to maintain the customer relationship, convenient services were provided through different class flight reservations and interaction feedback method (Farouk, Cherian Shaaban, 2017). Recommendations On the basis of aforementioned discussions, some recommendations are postulated for Etihad Airways and Emirates Airlines. Both the companies are recommended to implement the practices of low-cost leadership, which means delivering a service or product at comparatively low costs and getting cost benefits from the competitors (McManners, 2016). In addition to this, incorporation of core competencies could help both the organizations in making better customer relation in globalized markets. Core Competencies can be defined as a specific set of skills performed by the organization in order to provide valuable services to the customers (ebjan, Tominc irec, 2017). Moreover, mutual agreement between two organizations to share their resources for a common project in order to gain mutual benefit is defined as strategic alliances. Market leaders like Emirates and Etihad can undertake this joint arrangement to empower their objective of global business strategy (McManners, 2016). Conclusion On the basis of all the discussion and arguments presented above, it can be concluded that globalization of business is a trend in the modern world. Various operational business ventures are moving across the international borders to seek better business opportunities. In the following context, this report study is commenced to understand all the attributes of global business strategy. Moreover, business ventures and global business strategy of Etihad Airways and Emirates Airlines was also included in the study to present informative discussion for the report. Overall, this report has justified the purpose as some recommendations regarding global business for Etihad and Emirates are also proposed in this literature. References Farouk, S., Cherian, J., Shaaban, I. (2017). Low cost carriers versus traditional carriers and its impact on financial performance: a comparative study on the UAE airlines companies.International Journal of Value Chain Management,8(4), 325-341. McManners, P. J. (2016). Developing policy integrating sustainability: A case study into aviation.Environmental Science Policy,57, 86-92. Motohashi, K. (2015).Global business strategy: Multinational corporations venturing into emerging Markets. Springer Open. O'Connell, J. F., Bueno, O. E. (2016). A study into the hub performance Emirates, Etihad Airways and Qatar Airways and their competitive position against the major European hubbing airlines.Journal of Air Transport Management. Peng, M. W. (2016).Global business. Cengage learning. Rugman, A., Verbeke, A. (2017).Global corporate strategy and trade policy. Routledge. ebjan, U., Tominc, P., irec, K. (2017). Multiple conceptual modelling of perceived quality of in-flight airline services.PROMET-TrafficTransportation,29(3), 311-319.